The Lean Startup

(5 customer reviews)

111.34

The Lean Startup outlines strategies for agile, customer-focused innovation to build and manage startups effectively.

Description

The Lean Startup by Eric Ries provides a transformative approach to building and managing startups in an era of extreme uncertainty. It emphasizes the importance of creating a “minimum viable product,” testing hypotheses through rapid experimentation, and using customer feedback to pivot or persevere. Ries introduces concepts like validated learning and build-measure-learn cycles to foster innovation while minimizing waste. This book is an essential guide for entrepreneurs, intrapreneurs, and business leaders looking to create sustainable, agile enterprises in dynamic markets.