Start with Why

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Start with Why encourages finding purpose and inspiring action by starting with the “why” behind actions and decisions.

Description

Start with Why by Simon Sinek inspires individuals and organizations to uncover their purpose by focusing on the “why” behind their actions. Sinek explains how great leaders, from Martin Luther King Jr. to Steve Jobs, inspire action by communicating their core beliefs and values. The book introduces the Golden Circle framework, emphasizing the importance of starting with why, followed by how, and finally what. Sinek’s insights empower readers to build organizations and movements that connect deeply with people’s emotions and motivations, fostering loyalty and long-term impact.